This week I am staying with a friend who lives in a relatively slow coastal town in NC. I know, tough life, but something happened tonight that got my brain working.
We went out to find a bite around 8:20pm. The cafe where we headed was almost closed when we got there. It said on the door that they closed at 9pm, but they were mopping the floor and had cleaned the grill when got there at 20 minutes after 8. They said they were closing up because it was slow.
Could they be slow because other folks had tried to visit them at off peak hours to find them closed, because they had been slow? Could they be breeding distrust in the potential customers because they always close up shop when they get slow, thus continue to be slow? If they would just stay open as long as they advertise they will be, will customers not realize this and perhaps show up?
Shift gears.
Do you keep your office open to the full extend that it should be? Do you sit your open house the full time it is advertised to give those that may want to see you an opportunity to do so? Do you call it a day when you get slow?
If the answer is yes to those questions or any variation thereof, you may want to recalibrate. I know that when I hold a house open on the weekend, invariably, 3 new groups show up within 5 minutes of my advertised closing time. These are folks that rushed to see it. They are keenly interested. They might be my next buyer.
Do you close the office when it is slow?