Ethics: Trust Me, You Gotta Have It

Thinking Strategically About the Power of “Trust” in Creating Ethical – and Successful – Client Relationships

$6.00 + your state filing fee
3 Credit Hours

This course fulfills the ethics requirement for all agents.

COURSE DIFFICULTY

INTERMEDIATE
This course covers the following topics:
  • This course focuses on the needs of insurance consumers and the best way to utilize ethical business and communication practices to build and strengthen relationships with their customers.
  • We will discuss ways to communicate to make a positive and lasting impression and how different forms of communication affect the perception of your message.
  • We will examine the importance of adhering to a code of ethics, as well as taking a closer look at the ethical treatment of one of the industry’s most vulnerable customer bases – senior citizens.

Summary

In the day and age of “fake” news, corporate scandals and questionable authenticity, obtaining ethical practices and conduct are absolutely imperative for any insurance producer. Trust within the financial services section is more important now than ever. Agents within this market should be sensitive to each client’s unique situation and exercise extra caution when dealing with matters of ethical consideration. By using ethical standards of business and communication to understand the unique needs, goals and concerns of clients, insurance producers have the potential to attract, and retain, a solid client base rooted in trust. However, developing these relationships built on trust is not as easy as it sounds. Historically, the insurance industry has been viewed as one of the lowest ranking in terms of trust and practicing ethical standards. Tailoring your business and communication styles to encompass an ethical model will allow producers to build lasting and productive relationships with clients, create a positive business reputation and generate an encouraging and progressive working environment. This course focuses on the needs of insurance consumers and the best way to utilize ethical business and communication practices to build and strengthen relationships with their customers. We will discuss ways to communicate to make a positive and lasting impression and how different forms of communication affect the perception of your message. We will conclude by examining the importance of adhering to a code of ethics, as well as taking a closure look at ethical treatment of one of the industry’s most vulnerable customer bases – senior citizens.

Outline

1. The Importance of Ethics

  • 1.1 Overview
  • 1.2 Purpose of the Course
  • 1.3 Components of an Ethical System
  • 1.4 Defining Ethics and Trust
  • 1.5 History of Business Ethics
  • 1.6 Purpose of a Code of Ethics
  • 1.7 Ethics in the Workplace Statistics
  • 1.8 Hallmarks of an Ethical Culture
  • 1.9 Summary
  • Chapter 1 Quiz

2. Ethical Communication Practices

  • 2.1 Overview
  • 2.2 Consumer Insurance Survey Findings
  • 2.3 Communication Styles
  • 2.4 Selling Styles
  • 2.5 Trust and Communication
  • 2.6 Verbal and Non-Verbal Communication
  • 2.7 Online Communication
  • 2.8 Summary
  • Chapter 2 Quiz

3. Ethics and Client Relationships

  • 3.1 Overview
  • 3.2 Honesty and Transparency
  • 3.3 Fairness
  • 3.4 Competence
  • 3.5 Confidentiality
  • 3.6 Respect
  • 3.7 Summary
  • Chapter 3 Quiz

4. Understanding Legal Requirements

  • 4.1 Overview
  • 4.2 Legal Regulations
  • 4.3 Unfair Trade Practices
  • 4.4 Six Principles of Insurance
  • 4.5 The Importance of an Agency Relationship
  • 4.6 Mandatory Licensing and Education Training
  • 4.7 Legal Sanctions for Transgressions
  • 4.8 Summary
  • Chapter 4 Quiz

5. Understanding Ethics and the Senior Market

  • 5.1 Overview
  • 5.2 Ethical Considerations in the Senior Market
  • 5.3 Key Issues Facing Seniors
  • 5.4 The Declining of Traditional Sources of Retirement Income
  • 5.5 Understanding Senior’s Needs and Goals
  • 5.6 Understanding the Impact of Aging on Decision Making
  • 5.7 Trust, Loyalty and How Seniors Search for Information
  • 5.8 Key Qualities Seniors Seek in Financial Advisors
  • 5.9 Effectively Communicating with Seniors
  • 5.10 Summary
  • Chapter 5 Quiz

Final Exam

  • Final Exam

FAQ

Q: What should I expect from this online course?

A: We use a unique system to help you learn the material easily. Our online courses present you with information in large type that is easy to read. We highlight key items in gray and quiz you after each chapter to make sure you are learning critical information. You may review the material as much as you want before taking your required online, multiple-choice exam. Passing the exam proves your proficiency in that subject to your state’s governing authority.

Q: Can I print my online course materials and test questions?

A: According to the state authority, it is not permissible to print or download any course material or exam questions. However, you are free to access all online courses from our website anytime.

Q: How long does it take to complete an online course?

A: The time required to complete an online course varies from student to student, but it roughly approximates the number of credit hours awarded for the course. You must pass an online, multiple-choice exam. Passing the exam proves your proficiency in that subject to your state’s governing authority.