Everyday Ethics in Serving the Senior Market

Understanding the Unique Goals and Needs of Senior Consumers

$6.00 + your state filing fee
3 Credit Hours

This course fulfills the ethics requirement for all agents.

COURSE DIFFICULTY

Basic
This course covers the following topics:
  • Focus on the distinctive qualities of the senior insurance market, as well as the ethical considerations producers should be aware of when working with this important client base
  • Discuss the goals and concerns facing seniors, as well as the growing problem of senior financial abuse – and how to spot its “red flags”
  • Discuss the importance of adhering to a code of ethics, as well as how to properly use senior designations in marketing your services to potential clients

Summary

While ethical conduct is an essential part of good business for any insurance producer, it is especially important for those working with the senior demographic. Agents who work in this market should be sensitive to the unique issues and challenges facing their retiree clients. But while seniors may require additional attention when it comes to ethical considerations, the underlying basis is same with any other client base. By understanding the unique needs, goals and concerns of senior clients, combined thoughtful and attentive handling to their unique situations, insurance producers have the potential ability to build lasting relationships with a very valuable client base. This course focuses on the distinctive qualities of the senior insurance market, as well as the ethical considerations producers should be aware of when working with this important client base. We’ll discuss the goals and concerns facing seniors, as well as the growing problem of senior financial abuse – and how to spot its “red flags.” We’ll conclude with the importance of adhering to a code of ethics, as well as how to properly use senior designations in marketing your services to potential clients.

Outline

1. Understanding the Senior Market

  • 1.1 Overview
  • 1.2 Purpose of the Course
  • 1.3 Defining “Seniors”
  • 1.4 Ethical Considerations in the Senior Market
  • 1.5 Key Issues Facing Seniors
  • 1.6 The Declining of Traditional Sources of Retirement Income
  • 1.7 Understanding Senior’s Needs and Goals
  • 1.8 Summary
  • Affidavit of Personal Responsibility
  • Chapter 1 Quiz

2. Retirement Goals and Strategies

  • 2.1 Overview
  • 2.2 Growing Assets
  • 2.3 Protecting Savings
  • 2.4 Covering Health Expenses
  • 2.5 Minimizing Taxes
  • 2.6 Leaving a Legacy
  • 2.7 Summary
  • Chapter 2 Quiz

3. Working with the Senior Demographic

  • 3.1 Overview
  • 3.2 Helping Seniors Adapt During the Transition
  • 3.3 Understanding the Impact of Aging on Decision Making
  • 3.4 Trust, Loyalty and How Seniors Search for Information
  • 3.5 Key Qualities Seniors Seek in Financial Advisors
  • 3.6 Effectively Communicating with Seniors
  • 3.7 Cognitive Changes in Seniors
  • 3.8 Identifying the “Red Flags” of Cognitive Impairment
  • 3.9 Summary
  • Chapter 3 Quiz

4. Protecting Seniors

  • 4.1 Overview
  • 4.2 Other Forms of Senior Abuse
  • 4.3 Common Examples of Elderly Scams
  • 4.4 Statistics Regarding Seniors and Financial Abuse
  • 4.5 Signs of Financial Abuse in Seniors
  • 4.6 Elder Abuse Legislation
  • 4.7 Producer Responsibility in Protecting Seniors from Financial Abuse
  • 4.8 Summary
  • Chapter 4 Quiz

5. Ethical Responsibilities While Working with a Senior Market

  • 5.1 Overview
  • 5.2 The Trend of Senior Designations and Regulations
  • 5.3 Senior Designation Table
  • 5.4 Best Practices, Policies and Procedures in Working with Seniors
  • 5.5 NASAA Model Act and State Laws
  • 5.6 Adhering to a Code of Ethics
  • 5.7 Designing an Eldercare Network to Best Serve Your Clients
  • 5.8 Summary
  • Chapter 5 Quiz

Final Exam

  • Final Exam

FAQ

Q: What should I expect from this online course?

A: We use a unique system to help you learn the material easily. Our online courses present you with information in large type that is easy to read. We highlight key items in gray and quiz you after each chapter to make sure you are learning critical information. You may review the material as much as you want before taking your required online, multiple-choice exam. Passing the exam proves your proficiency in that subject to your state’s governing authority.

Q: Can I print my online course materials and test questions?

A: According to the state authority, it is not permissible to print or download any course material or exam questions. However, you are free to access all online courses from our website anytime.

Q: How long does it take to complete an online course?

A: The time required to complete an online course varies from student to student, but it roughly approximates the number of credit hours awarded for the course. You must pass an online, multiple-choice exam. Passing the exam proves your proficiency in that subject to your state’s governing authority.

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