Going Digital: Pay to Play with Paid Social Media Advertising

Social media marketing has become much more than organically posting with the expectation that people will see it. It has become a pay-to-play game focused on getting your target audience to your website. Paid social media advertising ensures visibility to your followers, but also to potential new customers. Still unsure about paid social media? Below are several reasons why it could benefit your business.

Amplify Your Reach 

Social media instantly boosts your business’ visibility to consumers. Due to the sheer volume of posts on social media, organic posts from a business receives less priority. Paid advertisements guarantee a place on users’ feeds that drive website traffic.

TIP: To achieve the greatest reach, find what platform your intended audience spends the most time on. Invest in that platform.

Perfect for Any Budget 

Whether you have $3,000 or $30, paid social media can fit into any budget. Since each platform uses a pay-per-click (PPC) payment model, it is a cost-effective way to promote your business. After having an advertisement up, you can further refine your targeting to increase ROI and achieve better results.

TIP: When deciding on your advertising budget, start small and invest later in the platform where you see the greatest results.

Enhance Your Targeting 

Paid social media gives you complete control over who sees your advertisement. Each social platform allows you to choose the exact targeting parameters, such as demographics, interests, hobbies, and more. Additionally, you will be able to create a lookalike audience that resembles your existing followers. This allows you to expand and engage with your ideal audience at once.

Before spending money on advertising, it is important that you already have an established social media strategy in place. We hope these tips have helped you better understand how paid social media advertising can drive business. You can find more tips on how to establish paid social advertising for each specific site here.

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