For many, social media advertising can be confusing in the beginning. Without the proper tools or understanding, easily avoidable mistakes could be made. Below are some common social media mistakes and how to avoid them.
Not Having a Strategy
The best way to achieve your marketing goals is to have a strategy in place. While insurance companies have an overall business strategy, many fail to create a strategy for their social-based marketing. Finding the best social media strategy begins with matching your business goals to specific and achievable objectives. Knowing what you want from social media will help inform the decisions you make.
Inconsistent Social Media Content
We understand that often social media takes the back burner on many agents’ list of priorities. This can often lead to posting sporadically and sharing less than optimal content. Ultimately, this looks unprofessional and can confuse your followers. Also, posting irrelevant content that does not align with your business messaging can cause additional confusion.
The purpose of social media is to allow people to connect with others. By only selling your insurance and your business, you could potentially turn off potential customers. We suggest following the 70/20/10 rule. This rule means that 70 percent of your posts should be fun, helpful content that your followers want to see, 20 percent should be content you’re sharing from other people or organizations, and 10 percent can be self-promotion. Personalizing your social site and sharing what your customers are doing will make your business relatable to future customers.
Creating the Wrong Type of Page
It is important that you establish your social pages as a business page rather than an individual page. Business pages have different functions than personal social media accounts and are displayed differently to users. Business pages can also be searched for in different ways. Also, business pages can provide you with analytics about your followers’ demographics.
Writing Fake Reviews or Buying Followers
First and foremost, DON’T DO IT! Writing fake positive reviews of your business or buying followers are unethical ways to promote your business online. Doing this could jeopardize the integrity of your business and harm your reputation.
All these social media mistakes can ultimately harm your internet presence and potentially your business. While social media offers many advantages, as you look to connect with your customers and prospects, be aware of and avoid these mistakes! Doing so will put you on the path to success!