Are you looking to grow your insurance business? That means you’ve likely considered recruiting other qualified agents to your downline. Sound complicated? It doesn’t have to be! Here are some tips and tricks to help you recruit the best.
Visualize Your Ideal Agent
Take a moment to stop and think through what characteristics you seek in an agent. Are you interested in taking on an experienced agent who can hit the ground running, or would you prefer to hire someone new to the industry and train them to fit your needs? You don’t even need to hire a licensed agent. You may opt to recruit someone interested in the field – but be prepared to offer incentives toward their licensing fees. Do you want someone who is familiar with the ins and outs of Medicare? Someone who is well-versed in life insurance? Do you have strong feelings about personality traits? Make a list of the characteristics you seek and keep those in mind during the recruitment and interview process.
Utilize a Range of Recruiting Tools
In today’s high-tech world, there are plenty of options to connect you with potential recruits. Online job sites like Monster, ZipRecruiter, CareerBuilder and Indeed continue to be popular for those looking for job opportunities. LinkedIn is the top business-focused social media site that allows you to specifically target potential recruits. And many people also peruse Craigslist for potential jobs. And don’t forget in-person options! College job fairs or local networking events are an excellent opportunity to give you face time with an interested audience.
Prepare to Offer Perks
You’ve thought through your perfect recruit. You’ve started attending networking events and posting listings on job sites. Now you need to close the deal! To attract qualified candidates to your downline, think about the perks you’d like to offer. Are you giving the potential agent a chance to learn alongside you? Do you provide leads and sales support? Do you provide bonuses or office space? How will you compensate your agents? Remember, the better perks you offer, the more likely they are to remain with you, or even recommend you to others!
We hope this article has been informative and helpful to you! Download the complimentary PDF of this article on recruiting other agents for quick reference, and be sure to check out our courses for any of your CE needs! These continuing education courses help you stay knowledgeable in the field and provide you with the CE credits you need to continue to be a top insurance agent in North Carolina.