While no one likes to talk about their own mortality, or the potential death of a loved one, conversations around life insurance are critically important.
Consider these reasons for talking about life insurance:
- More than one-third of all households would feel adverse financial impacts within one month if a primary wage earner died.
- Among those with life insurance, about 1 in 5 say that they do not have enough.
- Consumers overestimate the cost of life insurance, especially younger generations; 44% of Millennials overestimate the cost at five times the actual amount.
There’s a lot of opportunity for educating the public about the important advantages of life insurance. In the aftermath of an unforeseen death, life insurance can provide immediate finances to help replace the loss of income. This assistance reduces financial burdens on surviving family members who are grappling with the loss of a loved one. Therefore, insurance producers who are able to clearly and thoughtfully walk through the life insurance planning process with a client are able to provide families with invaluable peace of mind.
Let us help you figure out how to “talk life” insurance with your clients today by checking out our new course: “Let’s Talk Life.”
